SUMMER 2019
Project Summary
Articles are the main reason people use britannica.com / they are the core of the consumer site and overall brand and they are reached overwhelmingly through search results, bringing britannica.com the majority of its traffic and thus ad revenue
In a continued effort toward SEO optimization, particular content features were identified to increase both traffic and revenue, and meet the needs of our user personas, one of which is students researching for homework and assignments.
Add new student features displayed front and center at the top of articles, implemented with secondary navigational elements.
SEO optimization goals to surface “quick facts” types of content.
Product live link: https://www.britannica.com/event/Reconstruction-United-States-history
